We are thrilled to introduce our new Building Buzz PR Series! This series of 5 classes – which can be taken individually or as an entire series – is aimed at giving the entrepreneur, freelancer, small business owner and general creative professional basic public relations skills to enhance their business and build brand awareness.
CLASS SIZES ARE LIMITED, SO REGISTER TODAY!
PART 1: Intro: Getting Your Biz Ready to Build Buzz
You’ve got a rockin’ business idea, a solid new product, a fabulous new service you’re getting ready to launch. Now you just need to spread the word, right? Not exactly. The most successful public relations campaigns don’t begin with the pitch or the press release: there are several key elements a business should have in place before the start of any campaign. Without these elements in place, many PR efforts fall flat. In this class you will learn what these key foundation elements are, what you can do to ensure your business is prepared for a PR campaign, brainstorm ideas to enhance your specific business, and get a glimpse of the topics that will be covered in the remaining series. After the class you will obtain a customized pre-PR checklist for your business.
PART 2: The Press Release & The Pitch
Now that your business is prepped for public relations, it’s time to prepare your pitch and start spreading the word. This class covers the anatomy of the press release, Do’s and Don’ts of pitching to the media, how to pitch approprieaately to different mediums, and tips on how to get your pitch and press release noticed above the hundreds of others skimming the desks of editors.
PART 3: Event Promotions & Community Outreach
Building buzz is so much more than just sending a press release. It’s building your brand across platforms to appropriate audiences in innovative ways. In this class, we’ll discuss how community outreach and partnerships can enhance your brand and help build buzz. We’ll also brainstorm appropriate event marketing opportunities for your particular business, cover the basics of event planning, management and execution, and creative ideas for event promotion.
PART 4: Building Up Your Online Brand
No matter what your product or service, your business needs to have a strong online presence. This class will help you build a better brand online, and will cover basic website enhancements you can easily implement that will make a big impact, basics of social media usage to grow your brand, and basics of building your own online community.
PART 5: Crisis Communications: Protecting Your Brand When Things Go Wrong
You’ve got buzz, but this time it’s not building your brand in a positive light. The most successful businesses not only know how to build buzz, but how to protect their brands. In this class, we’ll discuss steps you can take to help avoid bad publicity, how to appropriately respond to difficult situations, and discuss the basics of a general business crisis communications plan.
Cost:
$99 each individual class
$399 for the full series (that’s like getting one FREE class! Must be purchased in one transaction before first class start)
CLICK HERE TO REGISTER TODAY!
