For the first two years of my career as an entrepreneur, I made a conscious effort to remember to do one pro bono project a quarter. It could be something as small as designing a web ad for a non-profit or as time consuming as redesigning an outdated logo. Whatever it was, I did it for free, and because I believed in the cause, the people working tirelessly behind the scenes, and I knew I needed it to not only feed my creative soul but the soul that yearned to do more good in the world, for the world.
Soon it became too difficult to do pro bono projects quarterly, so I moved to twice a year. Then once a year. Then…
What happened? Was it the economy? Was it that I was too busy with paying work to notice? Was it that I wasn’t getting as many requests from non-profits as I had in the past?
To be honest, I’m not quite sure. I think it’s a little combination of all of the above. One thing is for sure: I’ve missed it. I miss donating my time & services.
We all know the good that non-profits get out of having services donated, but do you know what happens to you as an entrepreneur when you do work for free for good causes? You are able to create, to innovate, freely. You step out of your everyday worker bee shoes and put on your Super Genius hat and pull rabbit tricks out of hats that didn’t exist. You get better at managing your time because you have to in order to keep up with paying work (most of us can’t work for free completely, after all). You learn a million new things about the way the world works through the non-profit world. You gain good friends and help good people. Your heart grows a thousand times bigger, your smile widens, your step gains a little lift.
I need it. I really, really do. Pro-bono work is my crack.
A fantastic non-profit in NYC contacted me last month to work with them on a fun project and I was SO excited! I gladly said my time would be donated, but in the end, they unfortunately had to hold off due to lack of funding for the other components of the project. Yet the excitement I felt once again reminded me that for the sake of my work, I need to make a conscious effort to do more pro bono projects.
The other benefit that impatient worker bees who shun pro-bono work often overlook? After pro-bono projects end, you usually get paying work out of it. Somehow, through three or four degrees of separation, it comes back to you.
So here’s what I’m doing: I’m working on a system to launch in February 2011, where I actively seek non-profit pro-bono projects twice per year. I’m still working out the details, but I know it’s going to help me stay focused so I can get back on track and do the work that I love, for the causes I love, so that I can continue to love -and thus thrive- in my work. It’s the circle of the entrepreneurial spirit.
When is the last time you did pro-bono work for a great cause?







